5 Beauty Brands That Excite Me & V That Don't


I experience as though the beauty the world has exploded over the past times 5 years inwards terms of indie brands coming out, USA companies beingness available inwards the United Kingdom of Great Britain together with Northern Ireland together with the sheer book of novel releases. I've seen a lot of YouTube videos around this sort of theme thus wanted to practice something dissimilar today together with portion my thoughts. I'm going to utter through the brands that I'm excited to teach together with browse the website of or ever halt past times their counter precisely for a look, but also the brands that precisely teach out me feeling a flake 'meh'. I didn't desire to sit down together with complain nigh products I haven't tried thus I've bought products from all of these brands! This is intended to endure a chatty post but I'll link my reviews, swatches together with whatever else downwards below.


Brand that excite me

ColourPop

I definitely accept the quest that in that location are a lot of novel releases alongside ColourPop together with it tin endure overwhelming as they don't allow a collection breath earlier dropping a novel one. I'm on their mailing listing but soundless sometimes teach on their site together with come across a charge of products I've never seen or heard of... Having said that, there's something that ever makes me click on the e-mail precisely to come across what the latest launches are, which says something. Plus, I think people purpose this to non give this build the credit it deserves inwards together with of itself; they direct hold a huge diversity of high-quality products that satisfy everyone from the neutral-lovers to color fans at such a depression price-point. Even if I don't pass plenty for complimentary United Kingdom of Great Britain together with Northern Ireland transportation (or practice - together with direct hold to pay custom fees!) their products soundless only run out to cost nigh the same as drugstore brands inwards Boots together with Superdrug for better, to a greater extent than interesting products! 

Their pressed pulverization eyeshadow palettes are incredible character together with there's something inwards in that location for everyone. The Super Shock Shadows come upwardly inwards so many dissimilar colours together with direct hold such a unique formula - I love the Pearlised together with Metallic finishes. The Pressed Powder Face Duos are also fantastic. I purpose the Ultra Satin Lips together with Matte Lippie Stix at to the lowest degree 1 time a calendar week together with they only cost me around $6 each, which is insane! I know I'm non the most adventurous somebody inwards the the world (5 days out of seven I'm working at the constituent thus it precisely seems ridiculous for me to ain color palettes together with greenish liquid lipsticks - which aren't my affair anyway!) but ColourPop direct hold some beautiful products that span that gap betwixt 'outlandish' together with my personal comfort zone. When the products are this affordable, you lot tin seek something a fiddling dissimilar without the fearfulness of wasting a charge of money.



You tin cheque out a rundown of my favourite products from ColourPop here.

Juvia's Place

I really only direct hold 1 palette from Juvia's house but I am interested inwards their blusher palettes together with the novel Warrior Palette caught my oculus (I'm going to hold off until it's on Beauty Bay to give myself a cooling off menstruum together with build certain I really want it) - acre it's cipher dramatically dissimilar for me but I know I'd wearable it, I love this formula together with the build as a whole precisely speaks to me! It's an American-based female-owned build that's intended to render color products that are to a greater extent than inclusive. I think a lot of people accept for granted that it's non precisely foundation together with concealer that excludes people of darker peel tones but a lot of 'nude' eyeshadow palettes, blushers together with highlighters are created for fairer complexions.

The price-point is pretty reasonable - fifty-fifty hither inwards the United Kingdom of Great Britain together with Northern Ireland you lot tin teach their products at review) is a jewel-toned eyeshadow collection alongside both wearable together with to a greater extent than interesting, colourful shades that necktie inwards together beautifully. I precisely love the character together with consistency of these shades besides - fifty-fifty the bolder colours (traditionally harder to run alongside formula-wise) blend beautifully.



Cover FX

This is a build I've really been a fan of for a patch - from my beloved, now-discontinued BB Gel to their latest launch I direct hold my oculus on: the Power Play foundation. Originally their hero production was the Custom Cover Drops* - the original of all of those colour-adjusting drops you lot tin come across on the marketplace position now. They direct hold a vast shade alternative inwards a arrive at of undertones, thus you lot pick your perfect shade together with purpose it to adapt that amazingly-formulated foundation that wasn't quite the correct color or to mix your ain custom comprehend alongside a moisturiser or merely purpose these alone. I'm non 100% certain I fully direct hold the hang of these or direct hold really mastered all the ways of using them but I practice value them inwards my collection.

Following on from that success they launched the straightaway super-popular Custom Enhancer Drops* - a arrive at of highlighting drops (they also direct hold some bronzing shades together with a glitter version) that tin also endure used inwards dissimilar ways. You tin apply them as a traditional highlighter over foundation or underneath for something to a greater extent than subtle, as good as mixing alongside your primer or foundation for an all-over glow. I think this build has quietly been doing a lot of skillful things for a long fourth dimension (such as having a broad shade range) together with has really originated a lot of trends such as colour-adjusting drops, highlighting drops together with straightaway priming oils. They're ever innovating together with interesting, which keeps me plugged into whatever Cover FX is doing.



You tin read my build overview of Cover FX here.

Zoeva

I'm a long-time fan of this mid-range beauty brand. They get-go gripped me alongside their stunning together with amazing-quality makeup brushes - I soundless recommend the original Rose Gold Set to anyone looking for a starter kit. However they also practice some makeup, which has been as impressive. Although their prices direct hold gone upwardly inwards recent times, their eyeshadow palettes are soundless a purse-friendly £18 for fantastic character inwards lovely packaging.

This is a High German build together with their products used to non endure that accessible inwards the United Kingdom of Great Britain together with Northern Ireland but they've since cropped upwardly at my commons haunts including Beauty Bay, Cult Beauty together with Selfridges. I think they're starting to teach to a greater extent than love now, but they soundless seem to wing nether the radar a bit! They practice eyeshadow palettes, blusher palettes together with liquid lipsticks inwards a arrive at of colours from workday staples to bold festival colours. My pump ever does a fiddling skip when I come across them tease a novel collection on Instagram - they loose precisely nigh the correct amount of products to maintain them on my radar together with teach me excited nigh every unmarried launch. They're all beautifully-themed as well.



I've done a ton of posts on Zoeva together with you lot tin direct hold a browse of them here.

Huda Beauty

This build was seriously hyped when it get-go launched, but I waited for it to pop off downwards together with for the reviews to come upwardly in. It turned out they were good, thus I picked upwardly a few products together with haven't looked dorsum since! Huda Kattan is essentially the OG beauty YouTuber together with a brace of years dorsum she launched a collection of simulated lashes. They sold good thus she released her Lip Contours and, well, the residual is history... She's consistently grown her collection since it's launched, diversifying it without bombarding us alongside constant novel launches. This has allowed each add-on to teach beauty fans excited. The character of her products has been fantastic inwards my experience - they eyeshadows are stunning (although I lean towards warm tones, she does offering cooler ones together with to a greater extent than color inwards her range) together with the Liquid Mattes direct hold an incredible formula alongside such a broad shade range.

I really haven't been disappointed inwards whatever of the Huda products I've tried, which acre agency I'm going to endure at to the lowest degree a fiddling flake intrigued past times whatever she releases next. Whilst the Desert Dusk definitely comes alongside a hefty cost tag, you lot tin seek the formula alongside the mini Obsessions* palettes for £25. She also does highlighter palettes* together with there's a flake of something for everyone inwards in that location - a colourful one, a frosty iridescent version together with iii that are to a greater extent than pinky-gold (for light, medium together with deep peel tones). I haven't tried her foundation yet but it comes inwards a skillful shade arrive at together with I'm certain I'll pick it upwardly eventually. I think the only products that haven't caught my oculus are the lashes (I rarely wearable them thus wouldn't invest thus much inwards a pair) together with the lipgloss, due to personal preference.



I did a round-up on Huda's products, which you lot tin cheque out here.

Brands that don't

Kylie Cosmetics

When this build get-go launched it was at the peak of people beingness obsessed alongside what lip color Kylie Jenner wore together with the hype machine was inwards overdrive. If you lot wanted the products you'd direct hold to laid an alert for the launch fourth dimension together with promise you lot could cheque out earlier it 'sold out', which was ever within a few minutes. And don't fifty-fifty teach me started on the atrocious client service, character command issues together with insane international transportation costs! For whatever reason, I establish myself getting sucked into the vortex; I knew the products couldn't mayhap endure worth it but something inwards me precisely had to seek them for myself. So, later a few spectacles of wine, I placed an order. Mine showed upwardly within a reasonable amount of fourth dimension alongside everything inwards order, which meant I'd passed the get-go hurdle. However I precisely wasn't impressed alongside the character of the products. The here. Whilst I kept concur of the Dirty Peach liner and practice similar it, you lot tin teach similar products elsewhere - 1 time again I'd recommend Huda's Lip Contours.

This is a build I think is running on almost pure hype - I haven't tried their eyeshadows but direct hold heard they're pretty good. But the formula doesn't audio out-of-this-world plenty to endure worth the endeavour of ordering when I tin precisely hop on Cult Beauty or caput over to to Selfridges to purchase amazing products from Zoeva or Huda Beauty. The colours are also a flake 'whatever' to me; if everyone didn't already ain these shades or if this formula was considered 1 of the best, together with thus maybe the Extended Bronze would endure of interest, but I precisely don't think nosotros needed this! The little Kourt x Kylie quads precisely don't appeal to me - I think the packaging is besides inexpensive together with kiddie-looking together with there's cipher particular nigh the colours that I couldn't teach to a greater extent than easily together with in all probability at a cheaper cost elsewhere. They direct hold a few others besides that to me precisely await similar the same shades repeated over together with over 1 time again alongside a dissimilar unmarried coloured shadow stuck inwards there. I also don't help nigh the numerous family-themed collaborations coming out every month. Kylie's products don't involvement me inwards terms of the colours together with I precisely don't think the character is there. I precisely don't come across why I'd purchase whatever of these products when I tin teach amend character to a greater extent than easily elsewhere.




I really used to direct hold a lot to a greater extent than products from Revlon earlier I moved out of my household unit of measurement habitation together with had a large declutter - I've mainly tried their lip products but also a foundation. I was trying to think whether I've used anything else from them together with really couldn't think because all of their products are thus generic! I experience similar they're what you lot pick upwardly inwards the 3 for 2 mix together with fit because they're inoffensive together with you lot can't notice anything better. Their packaging is really tedious to me together with I honestly don't think it's changed inwards the 10 years I've been buying makeup for. Along alongside the dated packaging (which tin endure forgiven), the production within precisely doesn't excite me. I practice wonder if maybe Revlon is aiming itself at an older historic menstruum bracket than me, but to endure honest - aren't most drugstore products to a greater extent than for immature teenagers who don't direct hold a lot of coin to spend? I precisely can't come across this appealing to them. Even L'Oreal, which is a similar higher-priced drugstore brand, switches it upwardly together with does dissimilar collections inwards themed packaging (Miss Manga, Crushed Foil, the novel summertime collection etc.) but Revlon remains a snooze-fest.

I experience similar the production arrive at is also quite stagnant. They did latterly loose some stick foundations, blushers together with highlighters, which were something a flake dissimilar for Revlon, but the packaging together with the shades precisely don't build me desire to purchase them. I'm non maxim the products are all rubbish - I practice appreciate that in that location are some bits inwards in that location that tin endure everyday staples for people - it's precisely there's cipher that excites me inwards there. Fresh Beauty or Glossier or whatever other build that interests me, thus I precisely don't experience the demand to browse the Revlon stand.


Clinique

Clinique is some other build that's stuck staunchly to its guns inwards an ever-evolving beauty world. Their packaging together with marketing direct hold pretty much stayed the same since I was a youngster playing alongside the peel type finder whilst my mum had a browse. here.) I precisely don't think their skincare is anything particular for the price-point - I tin teach all of the the Ordinary (even Niod costs a similar amount to Clinique). 

They practice direct hold some cute makeup - acre the Chubby Sticks are a classic for thus many people (something I've also review) together with review) as everyday staples too. I also got a fiddling sample of their Embryolisse, Glossier together with thus on. Whilst in that location are ever those people who've used Clinique for most of their adult lives together with aren't nigh to alter that, I precisely don't think they're winning many novel fans together with it'd endure squeamish to come across them switch it upwardly a bit. 



Benefit

This is 1 of the few brands inwards the 'pass' category that I think is really trying to endure dissimilar together with innovative, thus I approximate they deserve some points for effort, nonetheless I think they sometimes seek a flake besides difficult together with destination upwardly missing the mark. I oftentimes experience as though Benefit releases all these products trying to solve problems that don't exist. Take the Big Sexy Eye Kits - it's a laid of eyeshadow duos (with pretty tedious colours, to endure honest) alongside this ridiculous foam ball applicator. The thought is that you lot swipe across the pan inwards a work together with thus apply that correct onto your lid. It precisely sounds similar it could teach easily incorrect together with await a total mess, together with fifty-fifty if it worked I experience similar you'd demand to practice some blending anyway. By which fourth dimension for sure you lot could, I don't know, precisely apply 2 eyeshadows separarely alongside a brush? All of their products are precisely mildly eye-roll-worthy at this quest for me. They latterly launched the Bad Gal Bang mascara which I'm non certain anyone asked for. I wasn't interested inwards it together with I practice really similar a few of their mascaras. Then in that location was the whole contention nigh sending a ton of influencers on an exotic vacation to teach them to hype it upwardly together with I was soundless precisely sat in that location like: 'but it's a mascara?!'

Their products are also sort of over-priced - I used to direct hold a few staples I'd ever repurchase from Benefit but I've piece of cake replaced them alongside cheaper products from brands that excite me more. Instead of Glossier Boy Brow, Instead of review) but exterior of that I precisely think in that location are amend options. Why would I pass £25.50 on a bulky Benefit boxed blush when I tin teach 1 from Becca for £26? Why am I going to pass £30 on Benefit's 'white peel only' foundation when I tin teach Nars for the same cost or Fenty for £26?



YSL Beauty

To endure honest, I really don't direct hold much involvement inwards fashion houses who direct hold beauty lines - on the whole, I notice you're paying for the scream together with I tin teach luxury products from makeup-specific brands similar Charlotte Tilbury together with review) together with the review), but the residual of their arrive at sort of leaves me cold. I direct hold a squeamish lipstick from YSL together with tin come across the luxury appeal but overall the shades together with formulas don't speak to to me. I also notice that L'Oreal has a lot of similar products - whilst they aren't identical, why would I pay to a greater extent than if I tin teach similar products at the drugstore for much less?

I think the only production I've taken depository fiscal establishment complaint of inwards recent retentiveness from YSL has been the All Hours foundation, but I soundless experience a flake similar 'I direct hold my Nars Radiant Longwear together with L'Oreal Pro-Matte, practice I really demand this?' Plus the shade arrive at doesn't await great! In terms of the color products, overall it's the sort of 'bright pinkish lips together with emerald greenish (or vivid blue) eyeshadow' vibe that precisely doesn't appeal to me. Why would I pass £35 on a YSL blusher when I tin teach Hourglass for that or £45 on a tragic quad when I tin teach a whole palette total of amazing shades from Too Faced or Anastasia at the same price-point? Sorry, but I'd precisely rather pass my coin on brands founded past times makeup artists together with on a passion for beauty.






How practice you lot experience nigh the brands I mentioned? Which brands teach you lot excited together with which bore you? 


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Disclosure - products marked * were sent to me for consideration nonetheless all opinions remain my own. All professional person production photos are from the relevant brand's ain website.

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